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Collection: Beauty of Joseon

Brand Story

People of the Joseon Dynasty regarded flashy adornment to be obscene and low class.As a result, women from noble families put on makeup with minimal colors and focused more on creating cleans and clear skin. Beauty of Joseon is a brand that has reinterpreted the unchanging beauty and the traditional methods from nature in a modern way according to the wisdom of Joseon women.

The first lifestyle item is just launched

'Tradition' doesn't just mean 'old things' to us We not only admire old stories from around hundred years ago which have been taught us the wisdom of life, but also learn new things which enrich our life nowadays Our products are basically made with Hanbang(traditional Korean herbal medicine) ingredients and some beneficial ingredients which create synergy together

[BeautyOfJoseon] Centella Asiatica Calming Mask 25ml x 10ea - KBeauti

Type: Masks

[BeautyOfJoseon] Centella Asiatica Calming Mask 25ml x 10ea

Regular price $25.00
Sale price $25.00 Regular price
[BeautyOfJoseon] Calming Serum : Green tea + Panthenol 30ml - KBeauti

Type: Serums & Ampoules

[BeautyOfJoseon] Calming Serum : Green tea + Panthenol 30ml

Regular price $17.00
Sale price $17.00 Regular price
[BeautyOfJoseon] Hanbang Serum Discovery Kit (10ml*4ea) - KBeauti

Type: Serums & Ampoules

[BeautyOfJoseon] Hanbang Serum Discovery Kit (10ml*4ea)

Regular price $27.00
Sale price $27.00 Regular price
[BeautyOfJoseon] Matte Sun Stick : Mugwort + Camelia 18g - KBeauti

Type:

[BeautyOfJoseon] Matte Sun Stick : Mugwort + Camelia 18g

Regular price $18.00
Sale price $18.00 Regular price

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