Combining the words "prime" and "era," Korean skin care label primera is an eco-friendly brand that uses plant-based ingredients to benefit the skin. primera's environmentally conscious values ensure that all its products are free of parabens, synthetic pigments and artificial fragrances, and contain only a minimum amount of artificial chemicals. The products are packaged in mostly FSC-certified paper and printed with natural soy ink, as part of the brand's earth-friendly practices. primera belongs to the AMOREPACIFIC group of brands alongside Laniege, innisfree, ETUDE and others.
